Americans are hungry for natural foods and that includes what they feed the family pet. In fact, research firm Packaged Facts projects natural pet food sales will reach $754 million in 2009.

"Most pet owners ask their veterinarian what they can do to raise a healthy pet," said board-certified veterinary nutritionist Edward Moser V.M.D., DACVN. "One thing they can do is to feed their animals a healthy, balanced diet with high-quality, digestible ingredients. Pet food ingredients can be a mystery. Some brands use animal by-products, artificial flavors, colors and preservatives -ingredients you shouldn't serve your pet. And, unfortunately, reading labels may not always help determine ingredient quality or digestibility, either. Consumers should buy a brand they trust."

For example, Wellness uses human-grade ingredients. Recipes can read like a restaurant menu, including boneless chicken, wholesome grains and fresh fruits and vegetables. The ingredients are chosen for their nutritional properties, creating a well-balanced diet based upon the five essential food groups. All are free of artificial colors, flavorings and chemical preservatives.

"When a dog or cat eats a healthy and balanced diet, you'll notice," said Dr. Moser. "Those wholesome ingredients carry benefits that range from a shiny coat and increased energy, to fewer adverse reactions to the food, such as allergies."