New Wellness^® Complete Health Natural Food For Cats Takes On Number 1 Health Concern
Wellness Triple Cranberry System provides natural benefits for feline urinary tract health

Chelmsford, MA (February 27, 2007) — Did you know that urinary tract problems are the most common feline health concern reported by cat owners? To combat this growing issue, the Wellness® brand of natural food and treats for pets now offers cats and their loving owners a specialized solution with Wellness Complete Health – part of its new Wellness Dietary Solutions feline dry nutrition line that has been designed with cat health and wellness in mind.

A condition predominantly afflicting cats in their young adult to middle-aged years, and occurring more frequently in males than females, (AVMA, 2005). Through constant in-depth research, Wellness has produced Wellness Complete Health advanced dry cat formula to not only meet the rigorous freshness and natural-ingredient standards of all Wellness recipes, but also help maintain urinary tract health.

“We applied a laser focus to creating customized nutrition based on a cat’s lifestyle,” said Wellness CEO Jim Scott. “And we deliberately selected exceptional real-food ingredients to help naturally solve this most challenging health problem for cats.”

The Wellness Complete Health special recipe is formulated to ensure cats get the right balance of nutrition to stay fit, look great and keep all their internal systems running smoothly. It includes the Wellness Triple Cranberry System – three sources of cranberries and a guaranteed magnesium level, for optimal feline urinary tract health. Pure animal protein promotes lean muscle mass, and Omega 6 and 3 fatty acids from Salmon, Olive Oil and Flaxseed support smooth skin and a healthy coat. Wellness Complete Health features only USDA, human-quality animal proteins, and contains no meat by-products, corn or corn gluten, wheat, soy, artificial preservatives, artificial colors or artificial flavors.

For cats that have never suffered from a urinary tract problem, proper diet may be successful in avoiding a first occurrence (the recurrence rate of urinary tract disease is high, and veterinary care should be sought). Wellness conducts extensive testing of its cat food formulas to determine how the adjustment of ingredients affects the pH of urine and otherwise promotes urinary tract health.

Wellness Complete Health comes in two delicious flavors: Deboned Chicken, Chicken Meal and Rice Recipe and Salmon, Salmon Meal and Deboned Turkey Recipe.

Available in three sizes:
47 oz. bag, SRP $9.99
5 lb. 14 oz. bag, SRP $16.99
12 lb. bag, SRP $27.99

Wellness Complete Health is available nationwide in independent pet specialty shops and natural food stores. To find an authorized Wellness retailer, please visit: www.wellnesspetfood.com.

About Wellness® – Live Well. Eat Well. Be Well.™

The Wellness brand of Natural Food and Treats for Pets was founded on the belief that, “You are what you eat!” – and that incorporating a holistic approach to a healthy, nutritious diet is the foundation of wellbeing. With this mission, a committed team of vets, nutritionists and animal lovers has spent over a decade creating the very best in all-natural nutrition for both dogs and cats. All Wellness food and treat varieties feature recipes using human-quality, real-food ingredients without the use of meat by-products, fillers, potential allergens, artificial colors, flavors or artificial preservatives. Wellness is proud to be a part of the Old Mother Hubbard pet food family, celebrating 80 years of innovation in 2006. Wellness is sold exclusively through knowledgeable independent pet stores and natural food stores in North America. For more information, please visit www.wellnesspetfood.com.