New Wellness® Offerings Debut At H.H. Backer Show
Reaffirms commitment to provide pets the best-tasting, most nutritionally balanced foods and treats possible

Chelmsford, MA (March 29, 2007) — The Wellness® brand of natural food and treats for pets is honored to demonstrate its ongoing commitment to pet health and nutrition by announcing a number of innovations and additions to its dog and cat food lines at the 19th Annual H.H. Backer Show. These compelling new offerings will introduce more consumers to the Wellness brand, and support its growing network of independent pet retailers in their quest to recommend the best-tasting, most nutritionally balanced food and treats available to consumers.

“At Wellness we are dedicated to raising awareness about the need for, and benefits of, premium pet nutrition”, said Jim Scott, CEO of Wellness. “We take a holistic approach to a healthy nutritious diet for cats and dogs. In launching these new offerings, we have been extremely thoughtful about what’s happening on the inside of a pet, as well as on the outside”.

Wellness Canned Beef & Salmon Formula for Cats – Water is an extremely important nutrient with respect to a cat’s overall wellbeing. Cats do not have a strong thirst drive, and it’s important for them to ingest water with food. Packed with the same whole-food nutrition as Wellness dry formulas, Wellness canned foods are a delicious way to increase a cat’s moisture intake. NEW Wellness Canned Beef & Salmon formula marks the first poultry-free canned cat food flavor in the Wellness line. This grain-free, smooth paté “Surf and Turf” option can be served as a special treat or as a healthy diet, and contains no meat by-products, no wheat, corn or soy, and no artificial colors, flavors or preservatives. It’s the purest way to add water to a cat’s diet.

Wellness® 95% Meat is a super premium dry dog food mixer or topper that comes in a can, convenient for dog lovers who want to feed their canine companions a high meat diet. A great alternative to cooking meat or serving raw, Wellness 95% Meat adds protein, flavor, variety and taste appeal to any dog’s diet. This grain-free food is cooked in the can to lock in freshness and taste. Wellness 95% Meat is an excellent complement to Wellness dry dog food, especially for those who don’t have the time or means to serve their dogs raw or cooked meat they’ve prepared themselves. Beginning in April 2007, Wellness 95% Meat will be available in two NEW flavors: 95% Salmon and 95% Turkey.

Wellness Feline Dietary Solutions – the Wellness feline dry nutrition line has been redesigned with cat health and wellness in mind to create customized nutrition based on a cat’s lifestyle. Wellness deliberately selected exceptional real-food ingredients that help naturally solve some of the most challenging health problems for cats, including urinary tract health and weight management, as the foundation for its special, all-new Wellness Dietary Solutions recipes: Wellness Complete Health, Wellness Healthy Weight, Wellness Kitten Health and Wellness Indoor Health. Wellness Feline Dietary Solutions feature only USDA, human-quality animal proteins, and contain no meat by-products, corn or corn gluten, wheat, soy, artificial preservatives, artificial colors or artificial flavors. Increased protein levels, more complete fat sources, optimal mineral levels and cranberries ensure that these naturally delicious dietary solutions address cats dietary needs in the most wholesome, healthy and natural way possible. The bright colors and descriptive language found on the revamped packaging highlight the benefits of each recipe and help cat owners find the perfect variety for their beloved pet.  

Wellness CORE™ is a delicious, high-protein dry cat and kitten food ideal for consumers who desire to feed their feline companions a grain-free, protein-focused diet that addresses the unique dietary needs of cats and supports their inner health. Wellness CORE is based on the raw feeding philosophy of providing a diet rich in nutrient-packed, high-quality meat. Wellness understands the delicate balance of nutrition that is essential to feline health and has refused to compromise in developing this diet that offers more meat, no grains and lower carbohydrates to sustain a cat’s wellbeing from the inside… their core.

About Wellness® – Live Well. Eat Well. Be Well.™

The Wellness brand of Natural Food and Treats for Pets was founded on the belief that, “You are what you eat!” – and that incorporating a holistic approach to a healthy, nutritious diet is the foundation of wellbeing. With this mission, a committed team of vets, nutritionists and animal lovers has spent over a decade creating the very best in all-natural nutrition for both dogs and cats. All Wellness food and treat varieties feature recipes using human-quality, real-food ingredients without the use of meat by-products, fillers, potential allergens, artificial colors, flavors or artificial preservatives. Wellness is proud to be a part of the Old Mother Hubbard pet food family, celebrating 80 years of innovation in 2006. Wellness is sold exclusively through knowledgeable independent pet stores and natural food stores in North America. For more information, please visit www.wellnesspetfood.com.