Cats Can Now Enjoy “Surf & Turf” Too With The Debut Of New Wellness® Beef & Salmon Canned Cat Food
The purest, most delicious way to add water to a cat’s diet

Chelmsford, MA (May 3, 2007) —The Wellness® brand of natural food and treats for pets today announces the availability of the newest flavor, Beef & Salmon, to join its Wellness®Canned Cat Food family.

The first poultry-free recipe in the Wellness canned cat food line, Wellness Beef & Salmon gives discriminating felines who enjoy pâté style cat food, as well as those who cannot tolerate poultry, the chance to indulge in a delicious, grain-free, “surf & turf” meal. From cat lovers who feed their feline companions a canned food diet exclusively, to those who use it as a supplement to a dry food diet, or even an occasional treat, Wellness Beef & Salmon adds flavor, variety, taste appeal and water, to any cat’s diet.

Just like their owners, cats and kittens need water to keep their bodies cool and maintain healthy function of their circulatory, cardiovascular, renal and other systems.  Unlike people, however, they can’t help themselves to a bottle of water from the refrigerator whenever their bodies are crying out for hydration.  Even the presence of a perpetually full water bowl may not prompt cats to take in as much water as they need to maintain optimal health. Smooth, pâté style Wellness Beef & Salmon helps felines stay properly hydrated and healthy.

“Many cat owners exclusively serve dry foods and expect their pets will take in as much water as they need from the water dish,” said veterinary nutritionist Edward Moser, VMD.  “But because cats invariably fail to consume enough water from the bowl, they require the fluids and nutrients contained in canned foods to maintain optimal hydration levels and remain healthy.”

Packed with the same whole food nutrition found in Wellness dry cat food formulas, Wellness Beef & Salmon includes an impressive list of nutritional highlights:

• Combined, quality proteins from both meat and fish sources including USDA de-boned Beef, Salmon and Beef Liver
• Wild caught Salmon provides Omega 3 fatty acids that are critical for healthy skin and coat, proper body function and enhanced learning
• Sweet Potatoes, Squash, and Zucchini serve as an excellent source of vitamins and minerals that help maintain immune system health
• Fresh, whole Cranberries and Blueberries help maintain proper urinary tract health
• Taurine, an amino acid essential for eye and heart function

“A lot of cat owners don’t realize the unique challenge of keeping their feline companions hydrated,” said Jim Scott, CEO of Wellness. “By offering moist, pâté style Wellness Beef & Salmon to their pets, cat lovers can ensure they are providing thoughtful, balanced nutrition which will serve as the foundation of wellbeing for their cats to live long, healthy lives.”

Wellness Beef & Salmon is packed only with USDA, human-grade meat and fish, and contains no grains, meat by-products, wheat (including wheat gluten), corn, soy, artificial preservatives, colors or flavors. Wellness Beef & Salmon has been purposefully formulated to be as pure as possible in bringing cats the best from the land and the sea.

Wellness Beef & Salmon – available in 3, 5.5 and 12.5 ounce cans; SRP $.89; $1.09; $1.79

Wellness Beef & Salmon is available nationwide at independent pet specialty retail shops. To find an authorized Wellness retailer, please visit www.wellnesspetfood.com.

About Wellness® – Live Well. Eat Well. Be Well.™

The Wellness brand of Natural Food and Treats for Pets was founded on the belief that, “You are what you eat!” – and that incorporating a holistic approach to a healthy, nutritious diet is the foundation of wellbeing. With this mission, a committed team of vets, nutritionists and animal lovers has spent over a decade creating the very best in all-natural nutrition for both dogs and cats. All Wellness food and treat varieties feature recipes using human-quality, real-food ingredients without the use of meat by-products, fillers, potential allergens, artificial colors, flavors or artificial preservatives. Wellness is proud to be a part of the Old Mother Hubbard pet food family, celebrating 80 years of innovation in 2006. Wellness is sold exclusively through knowledgeable independent pet stores and natural food stores in North America. For more information, please visit www.wellnesspetfood.com.