Good Dogs Everywhere Sing Howl-Alluia for the Healthy Indulgent Pleasure from the New Wellness^® Line Of Dog Treats
"WellBites™", "Pure Rewards™" and "WellBars^®" make it easier for dogs to Live Well, Eat Well and Be Well™

Chelmsford, MA, September 6, 2006 - Who doesn't enjoy a decadent nibble of real meat jerky or a crunchy oven baked snack after a busy day of Frisbee and napping at a loved one's feet? Now loving and responsible pet parents who want to reward their dogs with healthy and wholesome treats instead of doggie "junk food" have a NEW, delicious and nutritious answer: WellBites, Pure Rewards and WellBars, three new lines of treats from the Wellness^® family of natural food and treats for pets.

The healthy and delicious treat lines were developed in the Wellness kitchens, using its trademark all-natural fine ingredients and featuring a variety of irresistible flavors and unique textures that dogs love, and their human companions can feel good about serving without guilt.

WellBites - For Good Dogs!
A fun, healthy, indulgent and delicious potpourri of all-natural ingredients appear in this new soft and chewy, wheat-free rectangular treat. Two blended fresh meat sources, Lamb & Salmon, Chicken & Venison, Beef & Turkey and Turkey & Duck, are combined with real fruits and vegetables for antioxidant support, and whole grains that you can see for healthy fiber. Perfect for training, treating or just spoiling, WellBites provide a flavorful choice for health conscious consumers who demand a guilt-free way to reward their dogs. Available in 8 oz. bags, SRP $6.99.

Pure Rewards - Great for Training!
These super premium, super pure, more than 90% real meat jerky treats are so delicious that dogs can't resist them. And for dogs who are fed high protein diets or must avoid certain ingredients, Pure Rewards are an ideal addition to the menu. Four grain free mouthwatering flavors, Beef, Venison, Chicken & Lamb and Venison & Salmon, make Pure Rewards the perfect training treat. Available in 6 oz. packages, SRP $7.99

"Pure Rewards are some of the best training treats I've ever used - pure & simple!" said trainer Janet Velenovsky, CPDT. "They are easy to handle, easy to tear into tiny bites, and the wholesome list of ingredients makes them easy to choose. My dogs drooled for them!"

WellBars - For Healthy Dogs!
The same great quality dogs and their owners have come to expect from WellBars is now delivered in a smaller size crunch with enhanced flavors. These wheat-free, oven-baked, crunchy treats come in three delectable flavors - Atlantic Whitefish & Sweet Potato, Crunchy Peanut & Honey and Yogurt, Apple & Banana - developed by the nutritionists and dog lovers at Wellness (with some taste-testing help from their canine companions!). Available in 20 oz. and 50 oz. packages, SRP $4.99/$9.99

"We treat our pets like children, and want to indulge them and reward them responsibly," said Jim Scott, CEO of Wellness. "The wholesome, healthy ingredients in these treats allow dog lovers to give their pets guilt-free rewards for good behavior or just a show of love."

Formulated as part of a healthy diet to help dogs live healthy, long lives, WellBites, Pure Rewards and WellBars are packed with nutritious ingredients such as pure meat, fresh fruits, healthy grains, and beneficial supplements. Perfectly balanced to complement their regular diet, Wellness treats feature the tastes dogs crave most. Health conscious, responsible and loving consumers know that rewarding their dogs with Wellness treats will ensure health, happiness and well-being to the animals who depend upon them.

WellBites, Pure Rewards and Wellbars will be available nationwide in independent pet specialty shops and natural food stores in September in a variety of sizes and flavors. To find an authorized Wellness retailer, please visit www.wellnesspetfood.com.

About Wellness^® - Live Well. Eat Well. Be Well.™
The Wellness brand of Natural Food and Treats for Pets was founded on the belief that, "You are what you eat!" - and that incorporating a holistic approach to a healthy, nutritious diet is the foundation of wellbeing. With this mission, a committed team of vets, pets, nutritionists, and animal lovers has spent decades creating the very best in all-natural nutrition for both dogs and cats. All Wellness food and treat varieties feature recipes using human-quality, real-food ingredients without the use of meat by-products, fillers, potential allergens, artificial colors, flavors or artificial preservatives. Wellness is proud to be a part of the Old Mother Hubbard pet food family, celebrating its 80th anniversary in 2006. Wellness is sold exclusively through knowledgeable independent pet stores and natural food stores in North America. For more information, please visit www.wellnesspetfood.com.