Dogs Are Begging For Wellness^® 95% Meat
The Newest, Purest Way To Add Meat To A Dog' Diet In The Convenience Of A Can

Chelmsford, MA (October 23, 2006) - The Wellness^® brand of natural food and treats for pets today announces the availability of Wellness® 95% Meat - a super premium dry dog food mixer or topper that comes in a can, convenient for dog lovers who want to feed their canine companions a high meat diet. A great alternative to cooking meat or serving a raw diet, Wellness® 95% Meat adds protein, flavor, variety and taste appeal to any dog's diet.

The simple and wholesome recipe for Wellness® 95% Meat was developed in the Wellness kitchens and includes only the purest, most superior quality meat available. This grain-free food was cooked in the can to lock in freshness and taste. Wellness® 95% Meat is an excellent complement to dry dog food, especially for those who don't have the time or means to serve their dogs raw or cooked meat they've prepared themselves.

"Dog lovers who choose to serve their pets a high protein diet are realizing how time consuming it can be to prepare," said Jim Scott, CEO of Wellness. "With the wholesome, authentic ingredients found in Wellness® 95% Meat, they can now take the simple step of opening a can that provides a delicious, meat-packed, supplemental offering of added flavor and variety to their dog's diet."

Wellness® 95% Meat is available in three mouthwatering, delicious flavors - 95% Beef, 95% Chicken and 95% Venison. Each is packed only with USDA, human-grade meats or deboned chicken, and contains no grains, animal by-products, wheat, corn, soy, artificial preservatives, artificial colors or artificial flavors. Wellness® 95% Meat has been purposefully formulated to be as pure as possible, and serves as an exceptional complement to a healthy dry dog food diet. 95% Beef - available in 13.2 ounce can, SRP $1.99 95% Chicken - available in 13.2 ounce can, SRP $1.99 95% Venison - available in 13.2 ounce can, SRP $2.49

Wellness® 95% Meat will be available nationwide at independent pet specialty retail shops beginning in November. To find an authorized Wellness retailer, please visit www.wellnesspetfood.com.

About Wellness® - Live Well. Eat Well. Be Well.™
The Wellness brand of Natural Food and Treats for Pets was founded on the belief that, "You are what you eat!" - and that incorporating a holistic approach to a healthy, nutritious diet is the foundation of well-being. With this mission, a committed team of vets, nutritionists, and animal lovers has spent decades creating the very best in all-natural nutrition for both dogs and cats. All Wellness food and treat varieties feature recipes using human-quality ingredients without the use of meat by-products, fillers, potential allergens, artificial colors, flavors or artificial preservatives. Wellness is proud to be a part of the Old Mother Hubbard pet food family, celebrating its 80th anniversary in 2006. Wellness is sold exclusively through knowledgeable independent pet stores and natural food stores in North America. For more information, please visit www.wellnesspetfood.com.