Wellness Natural Pet Food Packaging Honored As Best Consumer Package Design by BRANDPACKAGING magazine

Packaging for Wellness® CORE™ Dog and CORE™ Cat Products Earn Distinction

Tewksbury, Massachusetts (November 28, 2007) - Old Mother Hubbard®, maker of the Wellness® brand, and a leading national provider of natural pet foods, supplements and treats, today announced that its packaging for the new-to-market CORE™ Dog and CORE™ Cat food product lines has been recognized by BRANDPACKAGING magazine as a best consumer package design. Wellness was named winner in the Flexible Packaging category in BRANDPACKAGING magazine's 2007 Annual Design Gallery, a showcase of strategically and successfully executed consumer package designs.

BRANDPACKAGING magazine singled out the Wellness CORE Dog and Wellness CORE Cat food packaging for its originality and creativity in embracing structural innovation, connecting with graphic appeal, providing consumer utility and conveying brilliant marketplace insights. Developed in conjunction with Hughes Design Group, an award winning packaging design firm in Norwalk, Connecticut, the design for Wellness CORE Dog and Wellness CORE Cat foods has once again raised the bar in the pet food industry by differentiating super premium pet foods at shelf.

"We took a crafted, super premium approach with the design of Wellness CORE to instantly capture Wellness' targeted consumer; one who is looking for the very best in the new grain free, higher protein pet food category", said Barney Hughes, President, Creative Director, Hughes Design Group.

"Wellness is so much more than 'pet food in a bag'. We always strive to give the consumer a package that embraces the quality of our food and complements their love and indulgence for their dog or cat", said Jean Lizotte, Vice President of New Products for Wellness. "We depend on our packaging to creatively and appealingly educate consumers about the difference that high quality natural nutrition will make for their pet".

BRANDPACKAGING magazine honors the year's most innovative packaging that best embodies, communicates, and differentiates brands. These packages represent a full spectrum of product categories, from food and beverage, to cosmetics and personal care, to household cleaners, pharmaceutical, pet food and consumer electronics.

About Wellness/Old Mother Hubbard - Unconditional Love. Uncompromising Nutrition.

At Wellness, we do whatever it takes to create the healthiest foods for the pets that depend on us. Food feeds their souls, sustains their lives and protects their bodies. Our diverse team of animal lovers, nutritionists and vets has only one mission: To help provide pets a healthy, happy, long life through the power of natural nutrition.

We never compromise-selecting nature's finest ingredients and combining them in exact proportions to help support pet health and wellbeing. All Wellness and Old Mother Hubbard food and treat varieties feature recipes using natural human-grade ingredients without the use of meat by-products, fillers, potential allergens, or artificial colors, flavors or preservatives. And as a pioneer in holistic nutrition, we seek new ways to help pets thrive, educate people about the importance of a healthy lifestyle, and support animal wellness programs.

Wellness is proud to be a part of the Old Mother Hubbard pet food family, which celebrated its 80th anniversary in 2006. Wellness is sold through pet stores and natural food stores throughout North America and is now available internationally. For more information, please visit www.wellnesspetfood.com.