DOGS OF ALL SIZES LOVE NEW WELLNESS® SUPER5MIX® RECIPES CUSTOM MADE FOR LARGE AND SMALL BREED DOGS
Tewksbury, Massachusetts (June 16, 2008) - In a nod to the distinctly different dietary needs between large breed and small breed dogs, the Wellness® brand of natural food and treats for pets announces two new product lines joining the Super5Mix® family of dry dog food - Super5Mix® Large Breed Puppy and Adult Health, and Super5Mix® Small Breed Adult Health.
Not all puppy breeds grow in the same way. Large breed puppies, for instance, have special considerations for their weight and bones, and can be at risk of serious development issues. Wellness knows that just feeding them a bigger kibble is not the solution. The company's nutritionists and veterinarians created Large Breed Puppy Health as the best nutritional solution for their unique needs. With precise calcium and phosphorus levels for proper bone development and controlled fat and calories for well-paced growth, Large Breed Puppy Health ensures the right start to a healthy weight. This new formula also delivers guaranteed levels of DHA that support brain development vital for learning and training.
Large Breed Adult Health is holistically formulated to effectively manage the special nutritional needs of large breed dogs. These large dogs need to feel full without consuming excess calories. The moderate fat and controlled caloric intake in Large Breed Adult Health helps to prevent obesity. In addition, Wellness has included therapeutic levels of Glucosamine and Chondroitin to aid in supporting their overburdened joints; and live probiotics and increased natural fiber promote easy digestion through their smaller digestive tracts.
Small breed adult dogs eat small meals but need increased energy to support their metabolisms, and need to control calories to prevent obesity. With a life expectancy of up to 20 years, small breed's life-systems need nutritional support to stay strong. Small Breed Adult Health supports the special lifestyle of these dogs with just the right ingredient balance. The smaller bite-sized kibble is perfectly proportioned for small jaws and teeth, and a guaranteed great taste pleases even the most finicky palates.
"At Wellness, we're passionate about helping pet parents feed their dogs the healthiest food possible," said Deborah Ellinger, CEO of Wellness. "With attention to the particular health and wellness needs of dogs of all sizes, consumers can be confident that they've got the perfect, wholesome recipes for their dogs' unique breed-related needs."
As with all Wellness natural pet foods, these new recipes contain no meat by-products, wheat or wheat gluten, corn, soy, artificial colors, flavors or preservatives. Each recipe features The 5 For Life Supplement System™, a complete array of complementary ingredients designed to protect, restore and nurture dogs;
- Fruit & Veggie Antioxidant Rainbow - a proactive step towards fighting disease
- The WellCoat® Omega 3 & 6 Mix for healthy skin and coat
- Botanical & Herb Blend of nature's best ingredients, each with their own nutritional properties
- Essential Vitamins & Minerals for cellular health, immunity and disease resistance
- After cooking, each kibble is ActiCoated™ with live active probiotics to promote a healthy intestinal tract and overall digestive health
Super5Mix® Small Breed Adult Health comes in 4 and 12 lb. bags, while Super5Mix® Large Breed Adult Health and Super5Mix® Large Breed Puppy Health come in 15 and 30 lb. bags. All are available nationwide at pet specialty stores. To find an authorized Wellness retailer, please visit www.wellnesspetfood.com.
At Wellness, we do whatever it takes to create the healthiest foods for the pets that depend on us. Food feeds their souls, sustains their lives and protects their bodies. Our diverse team of animal lovers, nutritionists and vets has only one mission: To help provide pets a healthy, happy, long life through the power of natural nutrition.
We constantly strive to raise the bar and never compromise-selecting nature's finest ingredients and combining them in exact proportions to help support pet health and wellbeing. All Wellness and Old Mother Hubbard food and treat varieties feature recipes using natural human-grade ingredients without the use of meat by-products, fillers, potential allergens, or artificial colors, flavors or preservatives. And as a pioneer in holistic nutrition, we are passionate about seeking new ways to help pets thrive, educating people about the importance of a healthy lifestyle, and supporting animal wellness programs.
Wellness is proud to be a part of the Old Mother Hubbard pet food family, which celebrated its 80th anniversary in 2006. Wellness is sold through pet specialty and natural food stores throughout North America and is now available internationally. For more information, please visit www.wellnesspetfood.com