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Wellness® Dry Dog Formulas Have "Got A Brand New Bag". . . But What's Inside Remains The Same, Quality Product

All the Wellness Super5Mix® recipes dogs love and trust now sport a brand new look

Tewksbury, MA (April 16, 2008) - Ten years after setting the standard in natural canine nutrition, the Wellness® brand of natural food and treats for pets is again raising the bar. Wellness proudly announces an updated look for its premier dry dog food line, Wellness Super5Mix®.

The eye-catching and informative packaging design, now in a ZipSeal® re-sealable foil bag, makes it even easier for consumers to find the Wellness Super5Mix recipe best suited for their beloved dogs. And pet parents can rest assured that no recipe changes of any kind have been made; they'll find the same high-quality, holistic nutrition they and their canine companions have come to expect from Wellness in the fresh, new packaging.

Wellness Super5Mix recipes are formulated holistically to provide whole-body nutritional support and promote overall fitness and vitality. Wellness thinks about dogs as a complete system of health, and believes that total wellbeing starts from the inside - out. Each recipe represents a balanced, complementary combination of natural ingredients. The complete line includes a variety of flavors, life stages and special solutions designed to offer consumers a healthy, flavorful alternative in holistic pet nutrition:

  • Super5Mix Complete Health, Chicken Recipe
  • Super5Mix Complete Health, Lamb, Barley & Salmon Meal Recipe
  • Super5Mix Complete Health, Whitefish & Sweet Potato Recipe
  • Super5Mix Just for Puppy
  • Super5Mix Healthy Weight
  • Super5Mix Just for Seniors

All of the Wellness Super5Mix recipes* feature The 5 For Life Supplement System™, a complete array of complementary, proactive health ingredients designed to protect, restore and nurture dogs;

  • Fruit & Veggie Antioxidant Rainbow - a proactive step towards fighting disease
  • The WellCoat® Omega 3 & 6 Mix for healthy skin and coat health
  • Botanical & Herb Blend of nature's best ingredients, each with their own nutritional properties
  • Essential Vitamins & Minerals for cellular health, immunity and disease resistance
  • After cooking, each kibble is ActiCoated™ with beneficial, live active probiotic cultures to promote a healthy intestinal tract and overall digestive health

In addition, Wellness ensures excellent nutrient digestibility of all Wellness Super5Mix offerings through our Digestool™ confirmation studies, because less nutrients found in the stool mean more nutrients stay in the dog's body, as well as reduced stool volume.

"At Wellness, not only are we are passionate about doing whatever it takes to create the healthiest foods for the pets that depend on us," said Deborah Ellinger, CEO of Wellness, "we're passionate about making it easier for pet parents to rely on our packaging to help them find the Wellness Super5Mix recipe that's just right for their dog's needs."

As with all Wellness natural pet foods, the Wellness Super5Mix line contains no meat by-products, wheat or wheat gluten, corn, soy, artificial preservatives, colors or flavors. Wellness Super5Mix recipes come in 6, 15 and 30 lb. bags** and are available nationwide at pet specialty retail stores. To find an authorized Wellness retailer, please visit www.wellnesspetfood.com.

*With the exception of Super5Mix Whitefish & Sweet Potato Recipe -- a limited ingredient diet

**Super5Mix Healthy Weight is available in 5, 13 and 26 lb. bags

About Wellness - Unconditional Love. Uncompromising Nutrition® 

At Wellness, we do whatever it takes to create the healthiest foods for the pets that depend on us. Food feeds their souls, sustains their lives and protects their bodies. Our diverse team of animal lovers, nutritionists and vets has only one mission: To help provide pets a healthy, happy, long life through the power of natural nutrition.

We constantly strive to raise the bar and never compromise-selecting nature's finest ingredients and combining them in exact proportions to help support pet health and wellbeing. All Wellness and Old Mother Hubbard food and treat varieties feature recipes using natural human-grade ingredients without the use of meat by-products, fillers, potential allergens, or artificial colors, flavors or preservatives. And as a pioneer in holistic nutrition, we are passionate about seeking new ways to help pets thrive, educate people about the importance of a healthy lifestyle, and support animal wellness programs.

Wellness is proud to be a part of the Old Mother Hubbard pet food family, which celebrated its 80th anniversary in 2006. Wellness is sold through pet specialty and natural food stores throughout North America and is now available internationally. For more information, please visit www.wellnesspetfood.com.