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Introducing New Wellness® Core™ Dog Ocean Formula- The Most Balanced Fish-Based Grain-Free Diet Available

Tewksbury, Massachusetts (February 4, 2008) - The Wellness® brand of natural food and treats for pets today announces the availability of Wellness CORE™ Dog Ocean Formula - the newest addition to the Wellness CORE Dog line. CORE Ocean delivers a fish-based, higher-protein, grain-free dry dog food ideal for consumers who desire to feed their adult canine companions a protein-focused diet that is truly balanced to safely feed every day.

Designed to promote overall health, CORE Ocean is rich in nutrient-packed, high-quality ocean-based protein. A delicious option perfect for dogs who suffer with allergies to grains, poultry or red meat, CORE Ocean also serves as a complete, balanced source of nutrition to complement raw feeding programs. Wellness is passionate about doing whatever it takes to create the healthiest foods for pets and has carefully considered the delicate and thoughtful balance of nutrition that is essential to canine health. Each grain-free kibble is packed with protein from whitefish, whitefish meal, salmon meal and menhaden fish meal, along with a proprietary blend of vegetables, oils, fruits and botanicals. By sourcing lean, high quality fish protein sources, Wellness has been able to keep the fat, mineral and caloric levels of this diet appropriate for everyday feeding.

Indeed, balance is the key attribute that differentiates CORE Ocean. With a managed fat content level of 14%, dogs will derive the protein they need without the caloric density that can create long-term obesity concerns.

CORE Ocean includes an impressive list of nutritional highlights:

  • A grain-free recipe that includes 34% protein from four ocean-based fish sources
  • An optimal caloric density, making it a protein-focused choice that is suitable for the everyday feeding of adult dogs
  • Glucosamine and chondroitin to promote bone and joint health
  • Nutrient-rich greens and botanicals, including kale, broccoli, spinach and parsley for antioxidant support
  • Fish and flaxseed Omega Blend provide fatty acids for skin and coat health
  • After cooking, each kibble is coated with the ActiCoat™ System, a blend of temperature-sensitive probiotics to promote a healthy digestive tract

"We're pleased to raise the bar even higher by offering Wellness CORE Dog Ocean as the third option in our line of more thoughtful alternatives to the grain-free, high-protein diets currently available", said Deborah Ellinger, CEO of Wellness. "This special recipe is perfect for dogs with food allergies, pet parents who prefer to feed a higher-protein, grain-free diet and those searching for an easier alternative to raw food diets. CORE Ocean supports our continued belief that thoughtful, balanced nutrition is the foundation of wellbeing."

Wellness CORE Dog is also available in two additional varieties: Original Formula featuring five different meat sources including Deboned Turkey, Deboned Chicken, Turkey and Chicken Meals and Chicken Liver, and a Reduced Fat Formula with Deboned Turkey, Turkey, Chicken and Whitefish Meals and Chicken Liver that is 28% less fat than Original Formula.

As with all Wellness natural pet foods, CORE Ocean contains no meat by-products, wheat, corn, soy, artificial preservatives, colors or flavors. Purposefully formulated to be as pure as possible, CORE Ocean delivers the fish protein content dog owners are looking for while creating a balanced profile of real-foods appropriate for the everyday feeding of adult dogs.

CORE Ocean offers nothing in excess and everything in balance. From source to bowl, Wellness makes no exceptions!

Wellness CORE Dog Ocean Formula comes in 4, 12 and 26 lb. bags and is now available nationwide at pet specialty retail stores. To find an authorized Wellness retailer, please visit www.wellnesspetfood.com.

About Wellness - Unconditional Love. Uncompromising Nutrition®

At Wellness, we do whatever it takes to create the healthiest foods for the pets that depend on us. Food feeds their souls, sustains their lives and protects their bodies. Our diverse team of animal lovers, nutritionists and vets has only one mission: To help provide pets a healthy, happy, long life through the power of natural nutrition.

We never compromise — selecting nature's finest ingredients and combining them in exact proportions to help support pet health and wellbeing. All Wellness and Old Mother Hubbard food and treat varieties feature recipes using natural human-grade ingredients without the use of meat by-products, fillers, potential allergens, or artificial colors, flavors or preservatives. And as a pioneer in holistic nutrition, we seek new ways to help pets thrive, educate people about the importance of a healthy lifestyle, and support animal wellness programs.

Wellness is proud to be a part of the Old Mother Hubbard pet food family, which celebrated its 80th anniversary in 2006. Wellness is sold through pet stores and natural food stores throughout North America and is now available internationally. For more information, please visit www.wellnesspetfood.com.